Spreading the Kayleigh Carina Word...

Marketing Strategies

Facebook

Facebook has been a fantastic social networking tool we've been able to use whilst we work on getting the website up and running. We've been able to upload rehearsal pictures, videos and generally keep our viewers informed of what is happening. Whilst we continue to launch the website, Facebook has enabled parents to contact us with enquities about the school and to find out more information which has been incredibly useful. So many people have Facebook now and had been a great tool to use.

Promotional Video

 

A great way to make use of my contacts from acting professionally was to create a promotional video for the school. This was done by filming on several different days during the time in which we were rehearsing for Joseph. This highlighted so many brilliant things about the school including the fact we accept students with disiblities and showed our approach towards teaching the Arts. We gained so much more interest in the school because of it and thought it was a brilliant thing to upload onto social networking sites such as Facebook and Instagram as well as out very own website which we aim to have on the home page.

Creating of a New Leaflet

I again used colours of the previous leaflet to create of blue, pink and black to match the header and logo. I also used a mixture of black and white and colourful photographs in order to create a variety of colours and contrasts so that it captivated the eye.

Distribution will be to:

• RJ's, the shop who makes and provides the Kayleigh Carina uniform so that they can place in school bags before the school term starts.
• Sheppey Leaisure Centre so that people who are local and visit the Leisure Centre can pick one up.

Picture of new leaflet

 

Pictures of the Performances

 



 

Picture of our 'Go, Go, Joseph' Performance at the End of Act 1

We decided to edit pictures taken of the performance so that they were bright and vibrant and showed how professional looking and polished our performance was. I asjusted the contrast to make the photrgraphs stand out and shows our blocking, choreography and performances at their very best.

Website

This is a more detailed way of providing information with class times and costs. We want to fit the promotional video onto the home page so we show ourselves in the best light and so the viewers are drawn into the school as soon as possible. We have an up and running link but want to start creating pages that give information about uniform, classes and prices and include staff biographies.

www.kayleighcarinaperformingarts.co.uk

Instagram

Creating an Instagram account has been so useful in contacting the outside world by showing them amazing pictures of our shows and rehearsals to keep our followers informed of everything that we are up to. This is also great for the students themselves as many of the older ones access Instagram from their phones and can keep up to date with all of the pictures from their shows and rehearsals.

Our Instagram account is accessible @kayleighcarinaperformingarts.

Cover Photos

I also created a cover photo for the Joseph Facebook album so that each album could have the Kayleigh Carina logo and be an advertisement in itself. This means we can keep consistency and continuity after every show, uploading photos of every performance whilst spreading that header and logo.

 

The cover photograph for our 'Joseph' album on Facebook

 

Twitter

 

I took the opportunity to create a Kayleigh Carina account of Twitter, as know from previous experience as an actress that Twitter is the place to spread the word and develop followers, both locally and world wide. The account can be accessed @KCperformarts and had been a great way of uploading pictures and snippets of our promotional video to gain interest. Our first follower was Phil, the radio host from SheppeyFM who interviewed me!

 

Let's see how many followers we can gain...