As part of the course we've started looking at the different types of web and how they can impact our networking and professionals opportunities. According to Google search engine, Web 1.0 and 2.0 is:
Web 1.0
"Web 1.0 refers to the first stage in the World Wide Web, which was entirely made up of Web pages connected by hyperlinks. Although the exact definition of Web 1.0 is a source of debate, it is generally believed to refer to the Web when it was a set of static websites that were not yet providing interactive content."
Web 2.0
We had an online chat about the world wide web and discuss how it affected us as professionals, asking questions like, 'has the web enhanced your career?', 'what social networking sites do you use for self promotion and which ones do you use for just friends and family?'
Nowadays I have Instagram, Facebook, Twitter, Linked in and even Whatsapp which Paula said was a very new form of technology.
What does Web 2.0 enable us to do?
"Web 2.0 enables and facilitates the active participation of each user. Web 2.0 applications and services allow publishing and storing of textual information, by individuals (blogs) and collectively(wikis), of audio recordings (podcasts),
of video material (vidcasts), of pictures, etc."
Xiaohong Tan, (2008), Why web 2.0 is good for learning and for research: principles and prototypes, pg 706.
What did we do at the theatre school?
Since then, Sam and I have kept contact and I asked if he would a do a favour for the theatre school in helping us promote ourselves. He did this for us and not only did it help us, but it also helped his business, because he could have another example of work to show on his company's website. I was able to write a review on Sam's service on www.motionhut.co.uk.
Promotional Video
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| Stills from the promotional video showing Kayleigh, Student, myself with Kayleigh and James |
What else has been done?
When recapping on the social media used...
Facebook
Facebook has been a fantastic social
networking tool we've been able to use whilst we work on getting the website up
and running. We've been able to upload rehearsal pictures, videos and generally
keep our viewers informed of what is happening. Whilst we continue to launch
the website, Facebook has enabled parents to contact us with enquities about
the school and to find out more information which has been incredibly useful.
So many people have Facebook now and had been a great tool to use.
New Leaflets
I again used colours of the previous leaflet to create of blue, pink and black to match the header and logo. I also used a mixture of black and white and colourful photographs in order to create a variety of colours and contrasts so that it captivated the eye.
Distribution will be to:
- RJ's, the shop who makes and provides the Kayleigh Carina uniform so that they can place in school bags before the school term starts.
- Sheppey Leisure Centre so that people who are local and visit the Leisure Centre can pick one up.
We decided to edit pictures taken of the
performance so that they were bright and vibrant and showed how professional
looking and polished our performance was. I adjusted the contrast to make the
photographs stand out and shows our blocking, choreography and performances at
their very best.
Web Pages
This is a more detailed way of providing
information with class times and costs. We want to fit the promotional video
onto the home page so we show ourselves in the best light and so the viewers
are drawn into the school as soon as possible. We have an up and running link
but want to start creating pages that give information about uniform, classes
and prices and include staff biographies.
Instagram
Creating an Instagram account has been so useful in contacting the outside world by showing them amazing pictures of our shows and rehearsals to keep our followers informed of everything that we are up to. This is also great for the students themselves as many of the older ones access Instagram from their phones and can keep up to date with all of the pictures from their shows and rehearsals.
The Instagram account is accessible @kayleighcarinaperformingarts.
Cover Photos
I also created a cover photo for the Joseph
Facebook album so that each album could have the Kayleigh Carina logo and be an
advertisement in itself. This means we can keep consistency and continuity
after every show, uploading photos of every performance whilst spreading that
header and logo.
Twitter
I took the opportunity to create a Kayleigh
Carina account of Twitter, as know from previous experience as an actress that
Twitter is the place to spread the word and develop followers, both locally and
world wide. The account can be accessed @KCperformarts and had been a great way
of uploading pictures and snippets of our promotional video to gain interest.
Our first follower was Phil, the radio host from SheppeyFM who interviewed me!
What other forms of media have been used at the theatre school?
I previously wrote a blog about the different social medias we used at the school in order to enchance the school's reputation.
I discussed with the Paula and the group on Skype, however, that it was interesting at the theatre school that we are still using the 'old school' methods in using leaflets as it's simply in the audience's hands. Paula mentioned that there is still to this day something special about putting something in the hand of someone else and giving them the experience of feeling something as well as seeing something.
I discussed with the Paula and the group on Skype, however, that it was interesting at the theatre school that we are still using the 'old school' methods in using leaflets as it's simply in the audience's hands. Paula mentioned that there is still to this day something special about putting something in the hand of someone else and giving them the experience of feeling something as well as seeing something.
Recapping these, a great deal has been done in order to spread the word about the school and I discussed in particular the fact that I managed to bring in help from a connection that I've had and known since junior school! Sam had studied film production and I had studied at drama school and one day I had a message from Sam asking if I would like to come and audition for his final university film project. I auditioned and got the part and just by having Sam on my Facebook I was able to gain an acting job. It was truly that simple. Just by staying connected.
Are there any other forms of promotion used?
Kayleigh and I put up a display board at the Leisure Centre outside the hall that is worked and rehearsed in and since we have done this we have had more new views and is fantastic because it is so permanent and is viewed by all of the gym members. This is something I mentioned during our Skype conversation and discussed how good it is to have along side the technological forms of advertising, also because not everyone has Facebook or uses technology. For example, some of the students don't have parents, they have older guardians including their nans and grandads who look after them and therefore, this is another way of covering another target audience and attracting all ages to the school. I know that another person on this course, Lucy, also on the day of the Skype had help put a poster up in a local Tescos with her mum to advertise something too, proving that the older forms of advertising still have some importance.
Kayleigh filmed the first live video during theatre school and despite only having one view at that time, the video was replayed later on so that our Facebook followers were able to see the video of me teaching the children and rehearsing the script I had written for the Christmas show.
How has web 2.0 benefited and impacted me?
"One cannot be an observer only; one is also always a participant in some community and as such engaged at an ethical level."
"One cannot be an observer only; one is also always a participant in some community and as such engaged at an ethical level."
Feenberg, A & Bakardjieva, M. (2004) Community in the digital age: Philosophy and Practice, pg 4.
On the day we had the skype, that evening I had been added as a friend by the writer and director of a recent BBC drama, so was obviously very easy to find. I personally don't mind directors and actors connecting with me as there can be many great things about networking. This is particularly useful on Linkedin as it is very much an online CV of all of your experiences.
I've learnt that you can reach so many people through a wide range of media, but that each individual set of media can be tailored to and used for different things. My Facebook is usually for friends and family, whereas I often use Twitter and have used the Kayleigh Carina twitter to show the professional achievements and in order to network with other businesses, particularly schools within the Sheerness area.
The Disadvantages of Social Media
Tim O'reilly
We also discussed Tim O'reilly and how he spoke of how as humans it isn't the technology itself that is the problem, but it is in fact the way that we humans use the technology, whether that be in a postive or negative way. We live in a world that is so connected to technology and yet I myself think that sometimes, we are in actual fact going backwards. Gone are the days where people sat and chatted. Nowadays I see many people glued to their phones over dinner because they have to be in the know. This was a very good observation that Paula made. As humans, we HAVE to KNOW.
In Feenberg and Barkadjieva's Virtual Community: No killer implication, it stresses the importance of development with technology.
"continue to approach these media as first drafts, not finished products, and hence open to revision and redesign on the basis of the results of research."
Feenberg, A & Barkadjieva, M. (2004), Virtual Community: No killer implication, vol 6, no.1, page 41
I have never thought about the internet as being a 'first draft' before, whereby humans should remember that the world wide web itself isn't perfect and that you should understand that it is developing all the time itself. This is why it can also be beneficial to rely on the 'old-fashioned' methods as discussed earlier, by using mediums such as leaflets, because the web itself still isn't perfect.
How do I let social media impact my professional and social life?
Facebook used to be for a social interaction with family and friends, however, since working at the theatre school, a good few parents have added me as friends on Facebook because we have formed a strong bond and now that I'm an editor on the Kayleigh Carina page, I can do a good amount of business dealings, pariicularly with promotional aspects. I now use Twitter to network for the school occassionally and often put things up and share things about the school on my very own personal Facebook including events and shows that people can come and see.
We also discussed Tim O'reilly and how he spoke of how as humans it isn't the technology itself that is the problem, but it is in fact the way that we humans use the technology, whether that be in a postive or negative way. We live in a world that is so connected to technology and yet I myself think that sometimes, we are in actual fact going backwards. Gone are the days where people sat and chatted. Nowadays I see many people glued to their phones over dinner because they have to be in the know. This was a very good observation that Paula made. As humans, we HAVE to KNOW.
In Feenberg and Barkadjieva's Virtual Community: No killer implication, it stresses the importance of development with technology.
"continue to approach these media as first drafts, not finished products, and hence open to revision and redesign on the basis of the results of research."
Feenberg, A & Barkadjieva, M. (2004), Virtual Community: No killer implication, vol 6, no.1, page 41
I have never thought about the internet as being a 'first draft' before, whereby humans should remember that the world wide web itself isn't perfect and that you should understand that it is developing all the time itself. This is why it can also be beneficial to rely on the 'old-fashioned' methods as discussed earlier, by using mediums such as leaflets, because the web itself still isn't perfect.
How do I let social media impact my professional and social life?
Facebook used to be for a social interaction with family and friends, however, since working at the theatre school, a good few parents have added me as friends on Facebook because we have formed a strong bond and now that I'm an editor on the Kayleigh Carina page, I can do a good amount of business dealings, pariicularly with promotional aspects. I now use Twitter to network for the school occassionally and often put things up and share things about the school on my very own personal Facebook including events and shows that people can come and see.
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